aussieBum

aussieBum is an Australian men's swimwear manufacturer. In recent years aussieBum has also increased its product line to other clothing include underwear, leisurewear, sportswear and loungewear. The company is seen as having a large following among fashion-influential metrosexual and gay consumers.

In 2001, director Sean Ashby started aussieBum when he couldn’t find the style of swimwear he grew up with. The company had an inauspicious launch in the middle of the dot-com bust, and at the time the original website ran from a suburban lounge room, created by Ashby. Joined by co-director Guyon Holland, they created a new market by bringing back the classic speedo-style Aussie cossie and introducing digital prints and other vibrant designs. Since starting out with only AU$20,000, aussieBum is now a multi-million dollar global enterprise, employing over 30 people, manufacturing over 150 different styles of products.
aussieBum undies range, Ice Blue
aussieBum undies range, Ice Blue

The company is known for its highly creative products, such as Essence underwear; which contains vitamins locked in the fibre which releases through the skin,[1] and the Wonderjock; underwear designed to enhance the appearance of men's assets, causing quite a stir from news broadcasters around the world.[2]

All aussieBum products are manufactured in Australia with the business run completely out of the company's headquarters in the Sydney suburb of Leichhardt.



source: wikipedia