Wednesday 20 August 2008

THE Most comfortable underwear in the world

Obviously for men underwear

Has your underwear got you by the balls?

Sick of being squashed? Had enough of chafing? Stuck to the inside of your leg again?

Constant adjustments embarrassing? Can’t stand sweaty underwear?

We hear you !!

The boys at Obviously had had enough. It was time for a change. So we designed and developed the World’s most comfortable underwear experience. Not only that but we managed to make it one of the most stylish as well. So dump your old underwear problems out of your wardrobe and welcome in the revolutionary Obviously pouch design.

Obvioulsy for men underwear

We have changed the face of men’s underwear to provide you with the ultimate in comfort and styling. To do this we have created a totally unique, anatomically designed pouch into which you place your bits. This feature provides a separation that eliminates all the usual discomfort.

Obviously underwear is perfect for the active guy. Whether you're a cyclist, a footballer, a golfer or just enjoy going for a run Obviously has the underwear for you. Obviously underwear is like nothing else you have ever tried before. You can even forget about commando or free-balling, our customers agree, Obviously is even more comfortable than going without underwear.

To achieve all this took the right tools, and then the right materials. Obviously underwear features super soft, highly adsorbent material, that’s strong, won’t fade, shrink or end up looking like an old rag. Throw in a good dose of very clever design work and you’ve got yourself a super comfy pair of underwear, without all the annoying bits like riding up or bum cracks hanging out.

Obviously for men underwear

Help Obviously care for our environment by buying our eco-friendly, sustainable underwear. Gone is water thirsty cotton, organic or not. Obviously’s wood fibre fabric reduces our and your environmental footprint by a whopping 80%.

Obviously Benefits
The Obviously for Men underwear range provides a number of significant benefits over regular underwear, including the elimination of the Big 5 men’s underwear issues:

1. Sticking – no more sticking to the inside of your leg
2. Squashing – gone are the days of that 'jammed down the front of your pants' feeling
3. Readjusting – never have to make an embarrassing adjustment in public again
4. Sweating – our water absorbent material fibres will keep you cool and dry
5. Chafing – no more rubbing yourself raw every time you go for a run or cycle


Anatomical design
Obviously's revolutionary design forms the basis for what makes our underwear so comfortable. All Obviously for Men underwear products have an anatomically designed pouch into which you place your package. The U shaped seam that forms the base of the pouch is designed to sit directly behind your bits, up against your body. This ensures a snug fit for all your bits and provides the separation necessary to eliminate all the discomfort of regular underwear and provide the benefits listed above.


The Obviously design also allows your genitals to hang downwards and move freely as nature intended. With an increasing number of men concerned about their fertility, Obviously's unique design is non-restrictive of testicle movement and significantly reduces the heat build-up of regular underwear which has been linked to reduced sperm count, reduced swimming ability of sperm, and a decrease in the DNA quality of sperm.

So why risk it?

Obvioulsy for men underwear

Modal material
The Modal fabric selected for our Obviously for Men range of underwear comes from a sustainable, natural wood fibre. A more detailed outline of the materials used can be found

The modal material is

* super soft on your skin
* ultra light so it feels like you're not wearing anything at all
* resistant to fading and shrinking
* more sweat adsorbant than cotton and other regular underwear materials

Obviously for men underwear

The modal material is

* super soft on your skin
* ultra light so it feels like you're not wearing anything at all
* resistant to fading and shrinking
* more sweat adsorbant than cotton and other regular underwear materials

For all the info on why we chose to make our underwear from this fabric click here


Garment Design
The anatomical pouch isn't the only bit of clever design work that has gone into the Obviously for Men range. Other garment features include:

* seamless backs so they don't ride up or fall down
* additional material in the seat of the bum to eliminate "plumbers" crack
* embroided elastic waistband has a soft internal lining so it doesn't irritate your skin
* no annoying labels to dig into your back. All labels are heat pressed on to the material for maximum comfort
* only the softest threads are used for our seams to eliminate any rubbing, particularly on the pouch seam


Not completely convinced?

Obviously for men underwear

What people think of Obviously Underwear
My husband won't take them off! He says they're the best thing ever invented and can't believe no one else has come up with the idea. He's so protective of them now, that it's a fight to get him to take them off to be washed! Alex, Brisbane


The best! I don't have any problems with chafing anymore, its great! I feel so much more manly! Rylie, VIC


From one who prefers to go without jocks, when you need to wear jocks, these are the best I have ever worn. No more squashing hanging as nature intended Ian, QLD


AWESOME! Not only are these undies stunning to look at, they also fit so comfortably, it's like walking around in the nude! Pierre, QLD


I was given a pair of Obviously briefs by my girlfriend and they are sensational. All my other briefs go to the bottom of the draw. So comfy and who doesn't mind paying the price for a superior product. Keep up the good work!!! and keep it in place... John, VIC


Finally... an understanding. Just when I was about to give up on the concept of comfortable underwear I did a search and found Obviously. Best find ever! As soon as I saw the underwear I knew that these guys know what us guys need. Out of caution I ordered just a single pair of the comfort boxers, and I'll never go back to the other brands again. Can't wait for my next pay so I can order some more and stop putting this one pair through the wash every night! Marty, NSW


I have to say they are the most comfortable things that I have ever worn! -- I love them, the support, comfort and looks for the 'unseen' member of the family is great and wonder why no one has offered them before. Derek, QLD


Amazing, I have never seen such comfortable underwear. I am sure if somebody will buy it they will keep purchasing it weekly. I am feeling more manly and better!!!! Jawad, KSA


This is the best thing to wearing nothing at all while providing the best protection ever, OMG I will never take them off they are so comfortable. Jim, USA


I run marathons, a friend suggested I try Obviously.... I've never looked back. Mitch, VIC


I am so happy to have received my OBVIOUSLY underwear! I can finally relax in natural comfort without being compacted, squeezed or pinched. This is what underwear was meant to be! Richard, USA
Obvioulsy for men underwear